Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo holding up a tub of The Guvnor, dry styling clay. In the background, a backdrop of male and female model images in black and white. In the foreground, a young man with cropped, spiked hair is sitting in the chair. Adee: Hi everybody and welcome to Sknhead London. I'm going to be talking through the benefits of using The Guvnor dry styling clay. The Guvnor is amazing for short, textured looks. It's an amazing product for people that don't want the illusion that they've got too much product on their hair. It's a dry styling clay remember, you have to use a very, very, very, small amount - like so. [Adee unscrews the lid from the tub and holds the tub in one hand. He takes his index finger and dips it into the tub, he wipes the product onto his hand. He screws the lid back onto the tub and hands the tub to the man in the chair who holds it facing the camera] This is my model Pablo, which has got amazing - he's got amazing hair it's just super, super cool hair but again he doesn't like the illusion of having lots of clay and wax. So it's an amazing for manipulating hair, getting those really cool, quirky little textured looks. [Adee rubs the product between his hands and rubs into the model’s hair. The man’s hair is spiked up and Adee twists the wispy sideburns with styling clay] Ideal for fades, crops and this type of length hair and you simply just massage it in with your fingers and then just create the look that you want. So that's The Guvnor by SknHead London dry styling clay, I hope you enjoy it, check it out at sknhead.com. [Adee takes the tub from the man’s hands and holds it up to face the camera]