[Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo. In the background, a backdrop of male and female model images in black and white. In the foreground, a moustached man with wavy hair is sitting in the chair. Adee is seen holding a blue tube of Game Changer, a skin and hair care product, in his hand while talking about its benefits] Adee: Hi everybody and welcome to Sknhead London. I'm going to be talking through the benefits of Game Changer. What is Game Changer? Well, Game Changer is a very, very unique product; it's the first product on the market that does what it does. It's the main reason I put this whole brand together; it's a four-in-one product; it's a tattoo moisturiser; it's a face moisturiser; it's a body moisturiser and it's a hair styler all in one amazing tube. It was very, very, very difficult to get the balance of this product correct because you need something that's light enough as a moisturiser but heavy enough to create the looks you want for hair. Ideally, [Adee scrunches one of his hands through the man’s hair] for hair, when you use it in your hair you want it for long wavy looks. It's not good for short textured looks [Adee demonstrates with his fingers the short length of the hair required to use the product] because it doesn't give you hold, it's more for those slicked back, sea salty, beachy, wavy hair. [He runs both hands through the man’s hair and pulls the hair back from his face and scrunches the curls]. So all you do to use this product is you simply... [ Adee squeezes some of the product out of the tube and onto his fingers and then snaps the lid of the tube closed and holds up his hand to show a small amount of white cream on his fingertips] - tiny amount it's a concentrate - I always suggest starting with small amounts, you can always add more. This is my model Pablo, [He hands the tube of Game Changer to the man in the chair, named as Pablo, and rubs his two hands together to spread the product.] he's got the most amazing hair, and all you'd basically do is just work it through your hair. [Adee runs his hands backward through the man’s hair and works it through from root to tip, he styles individual strands on the man’s face and continues to ruffle the man’s hair. The camera angle changes to a side angle to show what Adee is doing] Like I said, it's great for slicked back looks; it's great for those separated, sea salt looks; it's just an amazing textured product. It gives you really lovely shine, very little hold so like I said, ideal for these kind of mid-length looks; for those grease back looks; for long wavy looks, and it just kills away all those fly-away hairs, and like I said it's also tattoo moisturiser; [ Adee is seen rubbing his hand on his arm to show how the product can be used as a moisturiser on tattoos] a face moisturiser, and a body moisturiser all in one tube. It took me over five years to create this product, and like I said, the whole initial idea came many, many years ago when I was up for Men's British Hairdresser Of The Year 2000, and I won Men's British Hairdresser Of The Year and I'd forgotten my hair product, and I had this cheap lotion that I used, and I kind of went "Imagine if you could bring out a product that was a skin and head product all in one..." so the initial idea was over 22 years ago, and I always wanted to do a product that was multi-use. You can use it in the gym, you can use it at home obviously, you can use it if you just have tattoos, you can use it as a beard and face moisturiser or body. It's coconut scented, it's my hero product, and as you can see, it's great for creating those slicked back, shiny, textured looks. So, welcome to SknHead London and I hope you enjoy Game Changer. [The man, Pablo, is seen holding up the product at the end of the video]