Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo holding up a small bottle of Headshot hair powder. In the background, a backdrop of male and female model images in black and white. In the foreground, a young man with cropped, spiked hair is sitting in the chair. Adee holds the bottle in one hand and taps the powder into the man’s hair. Adee: Hi everybody and welcome to SknHead London. This is Headshot. What is Headshot? Headshot is a dry styling product, amazing for creating looks where you don't want the illusion that you have lots of product in your hair, especially people with fine to medium hair where greasy products, waxes, clays, pomades can really weigh down the hair. How to use this product is simply you just tap it into the root area like so... [Adee lifts the hair up and puts the powder at the roots. He moves around the head with the small bottle adding product to the man’s hair] It's amazing for creating texture; it's amazing for creating definition; it's also a multi-use product so for people that don't want to wash their hair every day you tap this into the root area, blast off with a hair dryer and it refreshes your hair so it's like great for short styles, it's great for long styles, it's great for wavy hair, it's great for curly hair. I like to use it on clients when they say to me "Adee, I like a product where I don't feel as if I've got lots of product in my hair..." [He uses two hands to style the front pieces of fringe and twists hair ends with his fingers] and like I said, it's just amazing for creating definition, texture. It's really, really simple to use; what I suggest when you're using this product is to add a small amount and then keep adding in more, and you just get this really dry, matty look without having the heaviness of a clay or a wax or a pomade. So that's Headshot by SknHead London [Adee holds the bottle up to the camera].