Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo holding up a tub of SuedeHead forming cream to the camera. In the background, a backdrop of male and female model images in black and white. In the foreground, a muscular, tattooed man with very short, faded hair is sitting in the chair. Adee: Hi everybody and welcome to SknHead London again. I'm going to be taking you through how you use SuedeHead by SknHead. Basically, SuedeHead, unlike the dry clay The Guvnor, it's got more shine. [Adee unscrews the lid from the tub and holds the tub in one hand. He takes his index finger and dips it into the tub, he wipes the cream onto his hand]. Tiny amount, this is really good for fades, short textured looks, crops - like really short looks. If you hold that Anton, [He screws the lid back onto the tub and hands the tub to the man in the chair. The camera moves to a side angle to focus on Adee’s open hand showing the small amount of product] and literally you work a tiny little bit into your hand like so [he holds up his hand to the camera and then rubs the product between his hands and rubs into the model’s hair]. and you just work it into the hair [Adee continues to rub the man’s hair upwards and smooths down on the sides] lots... this product gives you lots of hold but it also gives you lots of shine as well so it's a really cool product like I said, for really short fades, textured looks, completely different to The Guvnor which is the dry clay I talked about on the other video; the dry clay gives you a really matte, dry finish, this is all about shine and texture and you kind of just work it in, manipulate it in with your hands. Really, really simple as you can see [Adee spins the chair sideways to show a side angle. He spins the chair back to the model facing the camera] it gives a really nice, shiny finish, so that's SuedeHead by Sknhead London. [Adee takes the tub from the man’s hands and holds it up to the camera].