Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo holding a tube of Keep It Clean shampoo. In the background, a backdrop of male and female model images in black and white. In the foreground, an older man with greying hair is sitting in the chair with his hands folded in his lap and his fingers interlocked. Adee holds the tube in one hand and talks animatedly with both hands, repeatedly pointing the tube at the camera. Adee: Hi everybody and welcome to SknHead London. I'm going to be talking through the benefits of Keep It Clean. Keep It Clean is a detox shampoo, you use it like any other shampoo - two washes. Today I've used Game Changer on Michael so this is amazing for taking out the buildup of product, let it be waxes, clays, shampoos, hair sprays. It just leaves your hair looking fresh so Keep It Clean by SknHead London. [Adee strokes the man’s hair with the back of his hand and holds the tube up to the camera].