Opening shot of Adee Phelan, creative director and founder of Sknhead London standing behind a blue barber’s chair with a gold Sknhead logo holding up a bottle of Beach God, sea salt spray. In the background, a backdrop of male and female model images in black and white. In the foreground, a moustached man with wavy hair is sitting in the chair. Adee: Hi everybody and welcome to SknHead London. I'm going to be talking through the benefits of using Beach God sea salt spray. What is Beach God sea salt spray? It's a multi-purpose product; it can be used as a dry styling product or it can be used as a blow-dry product. I love using it as a dry styling product, [Adee pulls the lid from the spray bottle and hands it to the man in the chair] so basically when you've washed your hair and you've towel dried your hair you simply work in, [He sprays the product repeatedly on the man’s hair with one hand and uses the other hand to ruffle the hair while he sprays]. Pablo my model here, his real name Lucas, obviously doesn't use waxes or clays or pomades because they're far too heavy, so this is a perfect product for creating definition; for killing any kind of fly away, fluffy hairs and you just work it in and it gives you this amazing shine, texture... Like I said, you can use it on most hair types, and you can use it as a blow dry product. Hope you enjoy the product, Beach God by SknHead London.